32nd Annual Conference

March 10-12, 2020

Minneapolis Convention Center, Minnesota

The Future of Work—What DEI Looks Like for Tech: The Gig Economy and the “New Collar” Worker

90-minute Workshops

Day 3

Session Code: S6-K
When: March 12, 2020
Location/Room: M100FG
Level: Intermediate
Track: Innovation & Transformation
Presenters: Monica Marcel, Language & Culture Worldwide (LCW)  |  Nichole Barnes Marshall, L Brands  |  Bernard Coleman, Gusto


What do you know about the “new collar” worker in tech? What challenges do you think retail organizations face when it comes to DEI? What is needed to attract and develop this talent of tomorrow? Research tells us that “new collar” workers, service workers and others in the gig economy often share a common experience of having developed the technical and soft skills needed through nontraditional education paths: from community colleges to on-the-job apprentices and internships, from vocational schools and software boot camps to technical certification programs. Such diverse pathways mean they bring a different lens to DEI—and often have different goals and expectations for their employer than others in their organizations.

Join us for a cross-industry discussion with Uber and L Brands about how they are innovating solutions for this growing labor pool, by leveraging a mix of tech, lifestyle benefits and leading-edge DEI tools to drive a culture of belonging in the gig economy.

Learning Outcomes
  • Review research about the “new collar” worker and the gig economy
  • Learn how Uber has found correlation between their solution and positive internal sentiments about improved culture, psychological safety
  • Get insight into how L Brands drives belonging through diverse development opportunities

The Forum on Workplace Inclusion®
2211 Riverside Ave, CB 54
Minneapolis, MN 55454
(612) 373-5994

Photos by Sarah Morreim Photography
Privacy Policy