Amy Yip

“I’m a Life Transformation and Mental Fitness coach, speaker, and workshop facilitator who works with high-achieving, ambitious women to realize their full potential, let go of the “shoulds,” and be the author of their own life story — because if you don’t tell your story, someone else will. I truly believe this. I not only believe it and speak about it, but I also live by it. After 16-plus years of building and leading global teams in organizations like Google, Clorox, and Booz Allen, I found the narrative I wanted to write for myself and followed that path.

“In January 2020, I sold everything, left my job at Google, and took a one-way flight to Ghana with my husband to volunteer at a breast cancer nonprofit. The plan was to volunteer then travel the world. COVID shifted our plans; we got stuck in Ghana for seven months. When Ghana’s borders finally reopened, we decided to live and work nomadically.

“I attract the clients and corporate engagements that I do because I not only talk the talk, but I walk the walk. I inspire others through my authenticity and vulnerability, openly sharing stories about my own life journey: the good, the bad, the ugly. We are all perfectly imperfect and if my story of being perfectly imperfect can touch one person and make them feel a little less alone, then it’s worth it.

“My life experiences, thought leadership, and different perspectives as one of few Asian American women coaches are what I bring. Asian American women are taught to keep quiet, keep their head down low, and not rock the boat. I think it’s time we change that. My mission is to empower all Asian American women to be seen, to be heard, and to f-ing rock the damn boat. And that starts with me.

“One of my greatest learnings: Your mindset, NOT your circumstance, makes all the difference in your happiness and success. Through this lens I work with clients to find their voice and the courage to speak up, build self-confidence, navigate change, and discover what they REALLY want next in their life and career.

“And now for the boring stuff: I’m an ICF PCC, Certified Hudson Institute Coach, and a pioneer Mental Fitness Coach certified through Positive Intelligence. I’m also in the process of obtaining my Strozzi Somatics Coaching Certification. I hold an MBA from Anderson UCLA, and a BS in computer science and BA in communications from UMD.”

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