ERG to BRG: The Secret Sauce in a Successful Business Strategy

When: July 16, 2020 11:00 am - 12:00 pm CST
Level: Intermediate
Track: D&I Strategy
Presenters: Dr. Amy Seegmiller Renner, Mayo Clinic  |  Heidi Borgwardt, Mayo Clinic  |  Dr. Karishma Rajani, Mayo Clinic  |  Lorelei Bandel, Mayo Clinic  |  Monica Coyle, Mayo Clinic
Cost: Free
Registration opening soon!

Employee resource groups (ERGs) are designed to promote connections with members and allies, while business resource groups (BRGs) strategically align their goals with the organization’s strategy and objectives—actively seeking to add value to the business. This connection to an organization’s core strategy, when successfully leveraged, can enhance recruitment and retention efforts, provide a proving ground for emerging leaders, and enhance the organization’s brand through community service activities (Carleton, 2017; Lundgren & Berkoff, 2017).

A case study will be presented that illustrates the successful transition of a women’s leadership ERG to a BRG at Mayo Clinic. Three specific advocacy efforts will be discussed: the implementation of a parental leave policy and benefit for staff; improved management of lactation rooms and the creation of a supportive organizational culture for breastfeeding employees, and the engagement of male allies in gender equity initiatives.

Learning Outcomes
  • Explore the journey from an ERG to a BRG
  • Investigate the similarities and differences between an ERG and a BRG
  • Discuss the strategic advantages BRGs offer to an organization and its employees
  • Apply foundational knowledge to transform an existing ERG to a BRG”

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