Track: Social Responsibility
Presenter: La’Wana Harris, Healthcare Businesswomen's Association (HBA)
PR firms are now building entire practices around CEO activism. The marketplace, meanwhile, reflects this ongoing transformation as well, with consumers, armed with hashtags, rewarding and publicly penalizing companies for their support for social justice issues or lack thereof respectively. And there are instances where a single act committed by a single employee can impact consumer trust for an entire enterprise—Starbucks.Navigating this shifting landscape raises some tough questions that we will address: What are the risks and potential rewards associated with taking a stand? How do you determine when to weigh in and when to remain silent? What practical tools and techniques exist to help bridge the gap between business and societal issues? Join this webinar to explore how to empower corporate activism across all levels of the organization.
- Develop effective strategies for corporate activism and managing the effects of societal issues in the workplace.
- Create a readiness framework for responses that honor your values and beliefs at the individual and organizational level.
- Apply a coaching model to empower standing up and speaking out.