Branding

Branding

These guidelines describe the visual and verbal elements that represent The Forum on Workplace Inclusion® organizational identity. This includes our name, logo, and other elements such as color, type, and graphics.

Sending a consistent and controlled message of who we are is essential to presenting a strong unified image of our organization.

The Forum on Workplace Inclusion® brand, including the logo, name, and colors, are valuable assets.

Each of us is responsible for protecting the organization’s interests by preventing the unauthorized or incorrect use of The Forum on Workplace Inclusion® name and marks.

Logos

The Forum on Workplace Inclusion® logo mark is inspired by natural structures. Repeated stylized “F” assumes a form of a hexagon−symbol of perfect union, and the energetic emblem of integration− providing a strong foundation for advancing workplace cultures of inclusion.

The array of color diversifies the structure and creates circular motion between individual elements. The Forum on Workplace Inclusion® logo mark allows for infnite possibilities of intricate network creation with multiplications of the logomark.

A. Primary Logo
B. One Color Logo Variation
C. Logomark
D. Primary Logo and Tagline Lockup
E. Primary Logo and University of St. Thomas Lockup

Recommended formats are:
.eps | .ai | .png | .jpg | .tiff

Attention:
Use of any stylized, animated, hand-drawn, or other versions of an unofficial logo is not permitted. This undermines the logo system and brand consistency. Please consult with The Forum on Workplace Inclusion® if you have any questions or need further help.

Usage Policy

The logo may only be reproduced in full color, 1 color, white, Cool Gray 9 C, and black.

Our logo can be used on various backgrounds, solid brand colors, photos etc. However, there must be adequate contrast.

Minimum Size

Whether using the primary or lockup versions of the logo, the minimum reproduction size for the logo is .5 inches high (36 pixels). Do not reproduce the logo below the minimum size.

Never stretch, skew, or distort the logo in any way.

Clearspace

Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.

To work out the clearspace take the height of the logo and divide it in quarter. (Clearspace = Height / 4).

Incorrect Usage Examples

Do not fill in logo

Do not use wrong colors

Do not outline logo mark or logo type

Do not use gradients

Do not stretch or skew logo

Do not rotate logo

Do not alter the logo type style

Do not change the size relationship between the logo symbol and logo type

Colors

Primary Colors

Use them as the dominant color palette for all internal and external visual presentations of the organization. Other than Cool Gray 9 C, none of the other primary colors should be used as a tint.

Secondary Colors

Use them to accent and support the primary color palette.

PMS 158 C
CMYK 3 66 99 0
RGB 237 118 37
HEX #ed7625

PMS 2607 C
CMYK 82 100 18 12
RGB 81 40 115
HEX #512873

PMS Cool Gray 9 C
CMYK 56 47 44 10
RGB 118 119 123
HEX #76777ba

PMS 227 C
CMYK 29 100 35 6
RGB 174 31 101
HEX #ae1f65

PMS 3145 C
CMYK 100 36 38 8
RGB 0 120 140
HEX #00788c

Fonts

Open Source Fonts
Lato should be used as web safe font alternative.

Primary Font

The official organizational font is Avenir Next LT Pro.

HEADLINES
appear in all caps bold tracked at -40.

SUBHEADS
appear in all caps regular tracked at -20.

Intro copy
can be all caps or upper and lower in regular tracked at -20.

Short form body copy
is upper and lower in regular tracked at -20. Color is 70% black.

Secondary Font

Long form body copy
is upper and lower in regular tracked at 0 for Color is 70% black.

The Forum on Workplace Inclusion
University of St. Thomas
1000 LaSalle Ave, TMH 444
Minneapolis, MN 55403-2005
workplaceforum@stthomas.edu
(651) 962-4377

Photos by Sarah Morreim Photography
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