Founder & Principal ConsultantCompany: Brevity & Wit
Role: Session Presenter
2019 Conference Session:
Communicating Inclusion: Using Human-centered Design to Get Everyone on Board with Your D&I Initiative
Post: Podcast Ep. 74: How to Communicate So People See the System
Minal Bopaiah is a strategic consultant with nearly 20 years of professional experience. Her areas of expertise include humanc-entered design, behavior change psychology, and the principles of diversity, equity, and inclusion as they relate to media, marketing and communications.
As the Founder and Principal Consultant of Brevity & Wit, Minal is passionate about designing for equity. Her work includes a holistic rebranding of Evans Consulting, a human-centered management consulting firm, and working with NPR’s news managers to design a system for diversifying news sources. As a marketing strategist, she is responsible for a 1450% increase in website traffic and 50% increase in event revenues for Cook Ross, a diversity and inclusion consulting firm. Her clients also include PBS Kids, the International Center for Research on Women, and EngenderHealth.
Minal’s previous work includes being an educational content specialist for Sesame Workshop, the nonprofit behind Sesame Street and its international co-productions, and a press intern for Doctors Without Borders. Her media experience includes being a freelance reporter, the International and Features Editor for Boston Metro, and the Executive Editor of Subscription Insider, an online business publication for which she single-handedly generated $200,000 in annual revenues.
Minal is a sought-after speaker, and will keynote Greater Public’s Summer Series in 2020. Her thought leadership has been published in the Stanford Social Innovation Review and she has been a guest on several podcasts and radio shows, including The Kojo Nnamdi Show on WAMU/NPR. She is currently working on a book about Designing for Equity, due to be published by Berrett-Koehler in the fall of 2021, and is collaborating with Dr. Johnnetta Betsch Cole to publish a non-fiction book on leadership and social justice, also to be published in 2021.
Minal has a B.A. in English from Bowdoin College, a Master’s degree in clinical psychology from Fordham University, and was formally trained in organizational development and change leadership at Georgetown University. In 2016, she was selected as a Digital Production Fellow by Organizing for Action, the nonprofit advocacy group started by President Barack Obama. She is an Advisory Board member for Bring Change to Mind, the nonprofit started by the actress Glen Close and her sister Jessie Close to end mental health stigma. She lives with her family in Silver Spring, MD.