33rd Annual Conference

March 8-12, 2021


Evaluating Organizational Experiences with Inclusion-Driven Journey Mapping

75-minute Workshops

Day 3

Session Code: S4-E
When: March 10, 2021
Level: Introductory
Track: Innovation & Transformation
Presenters: Kim Holub, Slalom  |  Chelsie Messenger, Slalom


Your organization is built on human experiences. Customers, vendors, employees, job applicants, volunteers — each interact with your organization daily, in both a digital and in-person capacity. How much attention has been focused on barriers that prevent people from fully engaging with your products and services? Even unintentionally, the design of an experience can result in exclusion, broken trust, and lost opportunities.

Inclusion-driven journey mapping is a tool for identifying potential barriers and creating more inclusive experiences. In this session, you will learn the basics of inclusion-driven journey mapping, a business case for inclusive innovation, and an action plan for community co-creation. This is a hands-on session where you’ll walk away with a repeatable approach for reimagining experiences within your organization.

Learning Outcomes

• Understand the business case for inclusion-driven experiences and innovation
• Learn a framework for mapping experience barriers and opportunities
• Develop an action plan for driving inclusive experiences within your organization

The Forum on Workplace Inclusion®
2211 Riverside Ave, CB 54
Minneapolis, MN 55454
(612) 373-5994

Photos by Sarah Morreim Photography
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